What is SEO and how does it work?
SEO is all about what people search for, the actual search terms or keywords typed into search engines. Optimizing a website involves editing its content, HTML to increase its relevance to specific keywords, in an effort to increase traffic to a website.
The visibility of a websites natural (“organic”) unpaid search results make up over 70% of the traffic you receive and provide the best long term return on investment (ROI).
Do you know about the 80/20 rule?
On-site and Off-site optimization factors.
There are two factors that influence a successful search marketing plan, on-site and off-site optimization. The overall goal is to get your site ranking high in the search engines. Both factors have to be taken into consideration when developing a SEO program. Not every business needs the same amount of optimization. We do the research and layout a plan for your “Local SEO services”, saving you time and increasing your online visibility.
On-site optimization
HTML, xml sitemaps, canonical 301 redirects and META data( title tag, keyword inclusion, interior linking). Proper site development influences ranking by 20%.
Off-site optimization
Back-links, blogs, articles, social media, social bookmarks, local search with (Google + Local) page and business citations. This is manual work which takes time to build and influences ranking by 80%. Off-site optimization has become a very important part of SERB, search engine rank building and should be considered as a long term investment.
Our Local SEO program combines:
On-site
Competitor / Market Analysis
Internal Link Research / Creation
META Tag / Headline Tag Creation
Keyword Research
Keyword Content Creation
Website Content Optimization
Off-site
Link Creation
Social Media Marketing and Management via YouTube, Twitter, Facebook, LinkedIn, Pinterest
Article Writing / Content Creation
Social Bookmarking
Local Search Help / Google Maps Optimization, Website Linking, Citation Building
Do you have a business in Syracuse or CNY?
We can help your brand increase its online visibility in 2015. Give us the details to Rock your Brand!